This is the very first logo of “Anonima Lombarda Fabbrica Automobili” (later became ALFA). It has been designed in 1870, and was completely different from all the following versions in everything, from shape to graphics. It was a rectangular banner with an arched topline, executed in a black and white color palette.

The central part of the logo was taken by a solid black circle with the bold white “Alfa” written on it.

The circle was surrounded by vignettes and two white flowers on the sides, and underlined by the “Anonima Lombarda Fabbrica Automobili Milano” inscription, decorated by thin horizontal lines.