Driving Pleasure Driving Pleasure
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Description
Fahrvergnügen (German pronunciation: [ˈfaːɐ̯fɛɐ̯ˌɡnyːɡn̩]) was an advertising slogan used by Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car. They were searching for a word to express the unique feeling one would experience driving a Volkswagen. "Fahrvergnügen" means "driving enjoyment" (from fahren, "to drive," and Vergnügen, "enjoyment"). After launch of the campaign the word took off, crossing over into popular culture where it was widely parodied, including by late night hosts like David Letterman, in cartoons like Doonesbury, and by followers of the Grateful Dead, who created the popular "Fukengrüven" bumper sticker.
This print is built for color swapping. But easily separated for painting if you want.
License
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