Marcelo Gomes da Cruz I am an executive and entrepreneur focused on data, analytics, and artificial intelligence applied to real businesses. I have been helping companies transform data into measurable decisions, products, and results for over a decade. I am the Executive Director of QSOFT, a consultancy specializing in Data & Analytics, where I lead modern BI, Lakehouse, AI, and data governance projects for large organizations in Brazil. I work closely with executive leadership, connecting strategy, technology, and execution. 📍 Brazil 🔗 Nickname: eumarcelocruz